The level of competition at the ultra-premium end of hospitality is unimaginably high, and it keeps getting higher. Extraordinary service and experiences quickly become table stakes as guest expectations continue to skyrocket. A culture of creativity gives the best hoteliers that distinctive edge.
Simply put: Luxury travelers today see more scenarios. They are more mobile, have seen more at every level of the game, and have ever-rising expectations on what they get for their money.