5 Luxury Takeaways From the Latest Hotel Earnings Season

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The big hotel companies love brands. They love buying them, and they love creating them. It enables them to grow market share by cornering new parts of the market that their existing brands supposedly don’t cover, and the luxury segment remains an important battleground.

In their own way, each of the leading hotel companies that have a significant luxury presence have made big strategic changes over the past few years, making the sector more competitive than ever.