Hotels Embrace Role as Curators of Niche Products

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It’s a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It’s a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

The rise of direct-to-consumer brands and steady growth in entrepreneurship means that it’s harder than ever to stand out. One must only look at the rising costs of advertising on Instagram to see the demand for brand building. And a lot of these tasks are being carried out online.